About imagine it tourism
What We Do
What Makes Us Different
Who We Serve
- Destination positioning & brand strategy
- Market entry strategy (North America focus)
- Trade development & tour operator engagement
- Product diversification strategy
- Multi-country representation
- Ministerial-level advisory
- ATTA & trade readiness alignmentbrand that delivers quality every time.
Who We Serve
What Makes Us Different
Who We Serve
- National Tourism Boards
- Ministries of Tourism
- Regional DMOs
- DMC alliances
- Sustainable tourism initiatives
- Emerging destinations entering the North American market
What Makes Us Different
What Makes Us Different
What Makes Us Different
- Senior-level engagement (no junior teams)
- Direct access to North American trade
- Strategic—not transactional—representation
- Sustainability and diversification focus
- Reputation-based relationship capital
Two Founders. One Integrated Vision.
Malia Asfour is an international tourism strategist with over 30 years of experience operating at the intersection of destination marketing, economic diplomacy, and global trade development.
She established and led North American market positioning for the Jordan Tourism Board, building Jordan into a premier destination within the region. She has served in leadership roles with the Adventure Travel Trade Association, contributing to global sustainable tourism dialogue.
Her expertise spans:
• International market expansion
• Destination brand positioning
• Trade and operator development
• Tourism diversification strategy
• Ministerial advisory
Malia believes tourism, when strategically developed, becomes a pillar of economic growth and cultural diplomacy.
Avril Mathews brings decades of leadership in tourism and hospitality operations, combined with strategic communications expertise including crisis management and media training.
Her expertise spans:
- Tourism Revenue Management
- North American Travel Trade Expert
- Hotel operations & guest experience strategies
- Boutique property positioning
- Brand storytelling
- Strategic communications planning
Avril understands how destinations and hospitality assets must align operational excellence with compelling narrative positioning in competitive markets.